If you are newbie and you need to make your site popular, a good idea is to create a link page; build reciprocal links with other websites and you will see you will obtain high rankings on search engines . This means a lot of work, on a long term but after a while you will see the results. The backlinks have an important role on all big SE's, the link popularity depends a lot of number of backlinks, of the content from the sites with a link to yours, of popularity of partner links. Also one-way links are very important; a site with more one-way links is well ranked.
As anywhere you should avoid some links like those with "no-follow" tag, those from subdomain sites with no page-rank, pages with no link from home-page, the links page is too many directories deep, or a strange path.

Yes offcourse....

Thankyou,