Hello,

This question may sound funny, but I am wondering how could I market my software so I could generate more sales and get better ROI.

Here is what I am currently selling:
SharePoint Web Part
The problem is, I am generating very little sales, which lately don’t even cover the advertising costs anymore. I am wondering what am I doing wrong? Does my website suck? What kind of website (examples) do work the best?
Where should I market my software, what are the steps necessary to market successfully? What are common mistakes on software marketing?
Is there any eBook (short and clear) you would recommend me to buy?